Born in a Pandemic; Aimee Finally takes the plunge into launching her Debut collection…
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Mastering the balancing act of Femininity and Power colliding.
The main objective at Aimee Joyce London being to create a safe haven for that very particular woman… accommodating her every occasion. Versatility and longevity of the garment being her main priority.Timeless in style and quality, a nod to the past, with an eye firmly on the future.
“Fashion shouldn’t be reduced to a season, it should be a cohesive extension of ourselves.”

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