The vision at Aimee Joyce London, is to keep the process as personal as possible. From initial one on one discussions, where she gets to know the client in a more in-depth manner, understanding habits, hobbies and dos and donts. Involving the client in colour palette discussions and signing off potential design ideas. Holding regular atelier visits, where they can witness first hand the craftsmanship used in creating their garments.
“I believe this level of craftsmanship should be on display and appreciated for what it is, showing its true value. The team I have put together have extremely colourful and experienced backgrounds. These women are the true stars of the fashion industry. I don’t see myself as playing the main role, but as team member”