The pale yellow Celine coat worn beside a canal in autumn.

Elegance for
Every Occasion

Refined tailoring. Distinctive occasionwear.

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Luxury Womenswear in Notting Hill

Ready to Wear by Aimee Joyce

Refined tailoring, fluid occasionwear and pieces to wear and love for years. Discover the collection online or visit our independent Notting Hill boutique.

DISCOVER THE COLLECTION

Spotted in the press

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A Modern Classic

Naturally polished, our Sorella bag captures the quiet elegance of the season’s transition.

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Your personal edit

Let’s find your perfect look

A personal edit, guided by your occasion and style.

The Audrey

Chiffon in motion. A versatile silhouette with a detachable cape, designed to be worn in many ways.

Also available in black

A COLLABORATION IN MOTION

Anna Rose O’Sullivan
× Aimee Joyce London

Principal Ballerina to the Royal Opera House

From fluid ready-to-wear to the Anna Rose Dress, individually made to measure in our London atelier.

“The clothes give me the confidence to really move within myself.”

The Bridal Edit

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Our Notting Hill Boutique

Join us for personal ready-to-wear styling or a conversation about a bespoke piece.

A message from our founder

Aimee Joyce

Creative Director & Founder

“At the core of my work is a desire to create for the woman within, designing not as costume but as an extension of self.

I want my pieces to be lived in, to reflect identity rather than performance, and to foster a sense of connection that goes beyond clothing into something more like a shared language or community”

Aimee Joyce London occasionwear, photograph 28

“I never compromised
the dream”

Aimee JoyceFounder & Designer

Dressing for Ascot

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In their words

“I feel listened to and involved”

Penny MountbattenBusinesswoman and Philanthropist

“I can be truly myself because the clothing is supporting me”

Anna Rose O’SullivanPrincipal Ballet Dancer

“Aimee just gets me as a person”

Rebecca FerryEndurance Athlete

“A garment has to feel like a marriage between the designer and the person”

Leonora SmeeLuxury Brand Consultant

“The way I attack a performance is influenced by the clothes I wear”

Anna Rose O’SullivanPrincipal Ballet Dancer

“Stay present and just enjoy every moment”

Penny MountbattenBusinesswoman and Philanthropist

“It’s a quiet, subtle confidence”

Rebecca FerryEndurance Athlete

“I think there’s something about walking into a room and holding your own…that’s what clothing should give you”

Leonora SmeeLuxury Brand Consultant

Meet our clients