Aimee Joyce London is a British luxury womenswear boutique specialising in refined tailoring, timeless occasion wear and sophisticated ready-to-wear. Heritage-inspired design meets modern femininity through elegant silhouettes, premium fabrics and enduring craftsmanship.
Millinery by Jane Taylor
Paired with the draped co ord
A message from our founder
Aimee Joyce
Creative Director & Founder
“At the core of my work is a desire to create for the woman within, designing not as costume but as an extension of self.
I want my pieces to be lived in, to re ect identity rather than performance, and to foster a sense of connection that goes beyond clothing into something more like a shared language or community”
Anna Rose O’Sullivan
Wearing a total look by Aimee Joyce London
Embellished Tux shirt and wide leg palazzo pant
ANNA ROSE O’SULLIVAN X AIMEE JOYCE LONDON
Brand ambassador Anna Rose O’Sullivan shares how fashion plays a vital role in her movement and performance, not just in how it looks but in how it makes her feel. What she wears influences how she connects with her body, shaping the way she moves and expresses herself both in rehearsal and on stage. She values freedom, form and fluidity, choosing pieces that move with her rather than hold her back. For her, well designed clothing becomes part of the performance itself, supporting a natural sense of ease, confidence and control as she shifts between strength and softness.
“It’s amazing wearing Aimee Joyce London, I always feel empowered, It makes me stand taller.
The clothes give me the confidence to really move within myself.”
Based in the heart of Notting Hill and Holland Park.
116 Kensington Park Road, London W11 2RW
Portobello Road
Our Atelier
Hand crafted in London at our Portobello Road Atelier
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